“The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration.”
By Eric Reis
Product & Operation
Validation
Receive expert guidance to ensure the optimal validation of your idea, implementing a structured and rigorous approach to creatively assess its viability in the market.
Six steps of product validation
- Validate the problem’s relevance to ensure it’s worth solving.
- Assess the market potential and size for your product.
- Confirm the product’s efficacy in addressing the identified problem.
- Gauge customers’ willingness to pay for your solution.
- Ensure a viable market exists to support your venture.
- Collect data and insights to make informed decisions for success.
This process saves you abundant resources and help you find the perfect product and the right market.
MVP
We will understand your customers deeply through discovery processes and develop a Minimum Viable Product (MVP). and with it we test the waters effectively. MVP guidelines
- Review and prioritize product requirements, identifying the minimum viable functionality.
- Build the solution using Waterfall or Agile methodology, ensuring customer value delivery.
- Validate the solution through beta programs, win-loss analyses, focus groups, and market interviews.
- Focus on early adopter feedback to improve the solution.
- Reevaluate product requirements and restart the cycle based on the minimum viable product deliverable.
- Continuously iterate and refine the product based on customer insights and market feedback.
Lean Startup
Embrace a lean startup approach to stay agile and minimize expenses while achieving your goals efficiently
- The Lean Startup minimizes uncertainty through structured vision testing.
- It treats startups as experiments to validate products and ensure sustainability.
- Progress is measured through validated learning.
- It allows quick adjustments and avoids delays in product launches.
Team Building
Finding the right team member can be complex; we can make it accessible and insightful, benefiting your HR and onboarding process perpetually.
- Define the desired culture and values for your business.
- Develop criteria to assess potential candidates’ fit with the desired culture. During interviews, gather insights into candidates’ personalities and problem-solving abilities.
- Identify skill gaps in your startup and create a questionnaire to match required skill sets.
- Recruit team members, remain agile and open to utilizing freelancers part-time if needed.
- Prioritize passionate individuals willing to learn with problem-solving ability and overcoming adversity over solely experienced candidates.
- First roles: a designer, hacker, and hustler (usually).
- Engage advisors early on by offering equity to raise the value of your company and gain their support
Marketing & Business
Business Model
Leverage the unique limitations of your solution, and market to create an outstanding business model that sets you apart from competitors. Companies focusing on business model innovation experience higher growth rates than those concentrating on product and operational innovation. But how would we find the correct one ?
- Gather information in the Idea validation phase: assessing customer willingness to pay for the service/product and competitor pricing point and business model.
- We stay attuned to market needs and revisit the model after commencing sales is crucial.
- We examine three key approaches for business model innovation are revenue/pricing model changes, enterprise model specialization and collaboration, and redefining or creating new industries.
- Workshop, and brainstorm and revise.
Keep it agile
Branding
The brand embodies the values of your company and distinguishes it from competitors. A great brand projects the future of the company.
- Know your market, competitors, and customer needs to differentiate your brand effectively.
- Develop brand statements, including a mission, vision, and big idea, to outline the brand’s identity and objectives.
- Create a brand philosophy that reflects the brand’s beliefs, values, and unique offerings.
- Establish a voice and tone to emotionally connect with customers and maintain brand consistency.
- Position your brand with a name, tagline, logo, typography, and color palette that resonate with the target audience.
- Stay aware of market trends and target demographics to adapt your branding strategies accordingly.
- Generate fresh content, ranging from traditional to digital, to communicate your brand’s message effectively.
Pitch Deck
The deck is a powerful tool that goes beyond storytelling with slides. We’ll work together to create a compelling deck.
- Build/revise/construct your deck
- Content revising
- Build your story (Lear )
- We specialize in streamlining the process of identifying top-tier content writers and designers that perfectly fit your budget, ensuring the finest outcome for your project.
Market-Marketing
You can manage or discover your customer journey and develop a distinctive marketing strategy, and marketing tools that align with your budget.
- Target audience-Define your product or service to understand who might be interested in it.
- Conduct market research to identify potential customers and analyze competitor offerings.
- Develop customer personas based on market research to tailor marketing efforts.
- Test and refine messaging through A/B testing to resonate with the target audience.
- Utilize social media to engage with the audience, answer questions, and build brand awareness.
- Measure and analyze marketing results using KPIs to refine targeting and improve over time.
Business Development & Sales
We can conquer the ultimate frontier by building a robust strategy sales and business development
- Develop a compelling sales story that targets specific client issues and highlights your unique value proposition.
- Determine your sales goals based on your product’s development stage and target market.
- Adopt a scalable and affordable business development process, utilizing both direct and indirect sales channels.
- Ensure your startup is ready to execute by having a market-ready product and prepared resources for customer engagement.
- Start with simple customer data tracking tools like excel or Trello and later transition to more advanced CRM software.
- Gather market intelligence through direct customer interaction to validate features, guide product development, and attract investors.
Preformence
“Public speaking is said to be the biggest fear reported by many adults, topping death” You might not have that but we want you to be able to give the best performance and prepare you to confidently meet investors or address a crowd.
- Technics for public speaking body language, tone
- Technics to address investors and preform in zoom meetings. You can create an immediate personal connection
- Preparation for QA, key methods to overcome resistance
“The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration.”
Eric Reis
Nathalie Gabriel 